Everything we do revolves around solving problems and designing futures using sustainable strategies simply as powerful, but practical tools to achieve ANY goal. Sustainability is a byproduct, not a reason.

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1. We help organizations and institutions benchmark their current sustainability position and create a practical roadmap to their desired future 

2. We help practitioners and developers elevate and reframe sustainable solutions to make their value clear and compelling to intended audiences

3. We create educational programs to drive innovation and get people excited to meaningfully engage with the places they inhabit


Approach

Sustainable solutions aren't more widespread, despite broad applicability, because they're often advocated using ideology, responsibility and belief. This narrowly positions them as applicable to only those who are motivated by environmental issues or global concern, alienating a huge and critical audience. It short-circuits their real value as practical tools to solve ANY problem.

We see sustainable solutions simply for what they are, a means to an end. That end is driven by your goals, whether that’s a real-estate development seeking ecological design, a neighborhood trying to boost the local economy or a profitable company trying to better its bottom line. Drawing from change management and decision-making psychology, we reposition and communicate sustainable solutions to make their value self-evident to all, but business and executive perspectives in particular.

When we remove bias we open a broader conversation with more people, raise sustainability's appeal, increase its use and drive meaningful change that sticks, which is MISTs ultimate mission.


About Our Founder

MIST was founded by Mike Stopka AIA, LEED BD+C. Most recently Mike was the Director of Sustainability at the University of Chicago and founder of the Sustainability Department at SCB, a large international design firm.  With 17 years experience in sustainable strategy, development, design, operations, research and education, he has successfully led and implemented over 75 diverse projects with broad range of clients.  View Mike’s full background.

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